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I will tell you about an efficient way of making money using a joint force of Google Adwords and Google Adsense on international traffic. As you know, Adwords system allows you to direct your advertisement traffic to your own Adsense powered sites. This is legal for Google, even they encourage about it. I will explain the process step by step:
1) Have an English technology, science related website, full of Adsense advertisements with good content. Your Adsense boxes should be upper of your content and right of it.
2) Find the common technology, science related 500 keywords on other languages. In my example, it would be Turkish. You will see that Google Adwords market isn’t very competitive for many countries and languages as well as Turkey.
3) Prepare a good advertisement in Turkish targeting these keywords.
- Choose your ads target location as Turkey
- Choose your target language as Turkish
- Choose only show ads in content network option for 0.01 TL (Turkish Lira)
4) Run the advertisement and check the results after a month.
The common ROI (Return on Investment) calculation is like this:
Let’s say you had 10,000 unique clicks(visitors). So my Adwords expense is: 10,000 x 0.01 TL = 100 TL = $80 (According to exchange rate)
Calculate your Adsense earnings: Let’s say you got 500 clicks x $0.20 (We assume we have middle paying keywords) = $100
I assume that you have a nice content and enough page views per visitor to get the clicks.
So, I have in this example: 100 – 80 / 100 = 20% ROI which is very high and you should continue doing it.
Let’s say we had 13,000 page views for 10,000 visitors. So my Adsense CTR would be: 500 / 13,000 x 100 = 3.84 which is a reachable target for nicely optimized pages.
The additional advantage is that you get traffic and boost your Alexa rankings. If you run on these pages other advertisements which works in bidding model such as Project Wonderful, you can get additional money because you have high traffic.
Second, you can have new readers for your blog or website.
The only bottleneck on this model can be the identification of international traffic. So, if you get traffic from other sources as well, you can not differentiate how useful was your campaign and who was really clicking your ads. I suggest you to run such pages only for Adsense at first and not to submit to search engines at all even Google. After you see the guaranteed success, you can submit to search engines for income boost. There are also some tools for click tracking. But, you have to be sure that these tools work correctly and not violate the big boss Google rules to not be punished by them.
I call this model as 0.01 Adwords magic.
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