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5 Innovative Books from Internet Marketing & MMO Gurus

muratos — Wed, 05 Nov 2008 10:53:48 +0000

Sometimes, all of us who starve to increase our online profits get stuck on some borders and whatever we do, we can’t pass this level. It is a signal that finding innovation time has come. I have chosen several highly authoritative books to boost creativity and learn new things from the masters of this business if you didn’t do before professionally.

1) Web Analytics: An Hour a Day

Nothing is random and the success in online world also needs the scientific and statistical data.

If you don’t analyze and track your progress with correct parameters, it means that you have a high opportunity cost rate.

Analytics is your best friend to rescue your campaigns and long term web traffic.

2) Search Engine Optimization: Your visual blueprint for effective Internet marketing (Visual Blueprint)

Authored by CEO and president of PepperjamNetwork, SEO guru Kristopher B. Jones shows 140 unique techniques to optimize the rankings in search engines.

If you will spend money to rank in search engines, do not buy links or reviews; instead, read this book and apply the key SEO techniques for better long run results

3) ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income

Don’t tell me that you didn’t hear Problogger Darren Rowse before !

It is his famous blogging success journey book to six figure income.

If you need at least a motivation blast for success, read it!

4) Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Landing page is the key for the serious income from physical or online products, services.

Whether you will sell your own products or others’ as an affiliate marketer, the number of successful conversions and rates depend on permanent testing and tuning for alternatives.

There are no blah-blah advices but hand-on real examples.

5) Ultimate Guide to Google AdWords

Do you think that Google Adwords is the toy of solely the big masters? You are seriously mistaken. You can appear higher in results for less price if you learn how to get more CTR.

Perry Marshall teaches the best techniques with real samples.

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Google Adwords is now much more powerful

muratos — Mon, 21 Jul 2008 08:18:58 +0000

Google lately made two very useful improvements on their Adwords money machine. The first one is the optional feature to be able to put keywords for certain placements (websites) on the content network. As you maybe know, content network is always the target of MFA (Made for Adsense) sites to crop huge profits by Adsense Arbitrage methods. Now, it is more easy to prevent and control it by individually choosing the placements in the campaign. But, the unexperienced Adwords advertisers who don’t target their ads according to language, location and placements will continue being the victims of Arbitrage professionals. Here are two screenshots from one of my campaigns showing the placement targeting options with sample websites I have added now for demonstration.

The other progress is about keyword tool. You can now see statistics on the approximate number of search queries matching your keywords. This data allows you to better plan your budget and pick keywords most likely to return quality leads, which in turn can help improve your ROI.

Here is the example screenshot for “best affiliate programs” and its related keywords.

If Google further shows the number of result websites turning from the search nearby, most people will not need advanced keyword tools like Keyword Country for affiliate programs or niche website building.

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All Money Eggs in One Basket

muratos — Sat, 05 Jul 2008 22:56:34 +0000

Actually, I was planning to write about Facebook ads and SocialSpark but happened very urgent thing (which I was suspecting though). Finally, I managed to be banned by Google Adsense program. Another Update : Currently I use my friend’s Google code to support him. Anyway, Google will pay my all pending earnings which is considerably large. Later, I will write about the mistakes (evil actions) that resulted in ban. Because I used their ads in my all blogs, I had to change them with other CPC and CPM advertisement networks and it took almost one month to update efficiently. At that time, unfortunately I couldn’t write posts on my blogs. I see that Adbrite and Chitika are the best alternatives to Google Adsense, even performing better for some blogs. I can’t suggest Bidvertiser much because it didn’t convert well for me and I have given up with them.

What I would like to tell is that Google Adsense ban didn’t affect me terribly because I didn’t put all the eggs in one basket. Since I have depended heavily on Amazon, RocketProfit, CJ and other money program affiliates my income didn’t drop drastically. Now, I have more motivation and can write more freely on my blogs without fear.

Do not forget that Google isn’t the only way to make money online. I will tell you how you can make money which is a little bit far concept to many bloggers. That’s Russian Dating Affiliate programs and I will tell about more after my next post about Facebook ads and SocialSpark.

John Chow was right always repeating the phrase. DO NOT PUT ALL EGGS IN ONE BASKET because you can someday get the deadly email from the big boss ! Internet evolves every day and is full of opportunities for the people desperately seeking them.

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Facebook Ads and SocialSpark

muratos — Sat, 31 May 2008 11:36:49 +0000

After a successful journey with Adwords for several blogs, I have almost come to limits there for my target audience on the profits. I need to increase my ad budget for further profit, so decided to use Facebook Ads and published an advertisement for $0,01 per click and a daily budget of $10 for testing. It awaits for approval. After this process, I will write about the results next week. It is a highly targeted ad, so I am hopeful with the results. We will see.

Another experiment will be with SocialSpark. I have registered two blogs for testing there and will publish my opinions soon. I can beforehand say that it is one of the most attractive designs and has the best functionality in “paid to blog” websites.

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Advanced Ads Settings in Google Adwords

muratos — Tue, 22 Apr 2008 07:39:13 +0000

If you are using Google Adwords for your websites to advertise and earn money from Google Adsense, I recommend to exclude your target ads website showing in your own website by using Site and Category Exclusion menu on the Campaign Summary page. I have today noticed that the advertisement which I prepared in Russian language targeting Russian Federation and Ukraine content websites, also shows in my own ads target website prepared in English for Google Adsense. It is the worst thing which can happen to your campaign. Can you imagine paying for clicks to advertise on own your site? I think this is because of the difference between content and target language websites. Anyway, the best way is to exclude your own website that you don’t want your ads showing from the menu for safety. Hope this little trick helps to strengthen your high budget ads campaigns.

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Money Monster = Adsense plus Adwords

muratos — Mon, 10 Mar 2008 17:48:23 +0000

If you are looking for an efficient Google Money Master program please follow to Google PayDay. You can earn easy typing income with Google.

I will tell you about an efficient way of making money using a joint force of Google Adwords and Google Adsense on international traffic. As you know, Adwords system allows you to direct your advertisement traffic to your own Adsense powered sites. This is legal for Google, even they encourage about it. I will explain the process step by step:

1) Have an English technology, science related website, full of Adsense advertisements with good content. Your Adsense boxes should be upper of your content and right of it.

2) Find the common technology, science related 500 keywords on other languages. In my example, it would be Turkish. You will see that Google Adwords market isn’t very competitive for many countries and languages as well as Turkey.

3) Prepare a good advertisement in Turkish targeting these keywords.

Choose your ads target location as Turkey
Choose your target language as Turkish
Choose only show ads in content network option for 0.01 TL (Turkish Lira)

4) Run the advertisement and check the results after a month.

The common ROI (Return on Investment) calculation is like this:

Let’s say you had 10,000 unique clicks(visitors). So my Adwords expense is: 10,000 x 0.01 TL = 100 TL = $80 (According to exchange rate)

Calculate your Adsense earnings: Let’s say you got 500 clicks x $0.20 (We assume we have middle paying keywords) = $100

I assume that you have a nice content and enough page views per visitor to get the clicks.

So, I have in this example: 100 – 80 / 100 = 20% ROI which is very high and you should continue doing it.

Let’s say we had 13,000 page views for 10,000 visitors. So my Adsense CTR would be: 500 / 13,000 x 100 = 3.84 which is a reachable target for nicely optimized pages.

The additional advantage is that you get traffic and boost your Alexa rankings. If you run on these pages other advertisements which works in bidding model such as Project Wonderful, you can get additional money because you have high traffic.

Second, you can have new readers for your blog or website.

The only bottleneck on this model can be the identification of international traffic. So, if you get traffic from other sources as well, you can not differentiate how useful was your campaign and who was really clicking your ads. I suggest you to run such pages only for Adsense at first and not to submit to search engines at all even Google. After you see the guaranteed success, you can submit to search engines for income boost. There are also some tools for click tracking. But, you have to be sure that these tools work correctly and not violate the big boss Google rules to not be punished by them.

I call this model as 0.01 Adwords magic.

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