OpenX Ad Server & Geotargeting

OpenX is the best and most popular open source ad serving solution for a website. Every online business should run it to optimize and manage the online advertisements. As a blogger or a blog network owner, OpenX can optimize your online advertising needs and maximize your profits through the usage of built-in geotargeting system and many other features. In this article, we will learn about geotargeting in OpenX

Geotargeting briefly is the process of showing ads relevant to the origin of the visitor. I will provide you an example to show the importance of using it on your blogs.

Suppose a small Amazon products review blog gets 10,000 impressions monthly and here is the distributions of page impressions according to visitor originating country.

US : 5,500

UK : 3,000

France : 500

Germany : 500

Others : 500

Without geotargeting optimization, a UK visitor would see the banners and links to Amazon US website. Eventhough, some of these people click on Amazon.com affiliate links, this would bring you nothing. Zero. The reason is simple. Amazon US does not ship most products internationally and UK visitors would not buy from US because there is Amazon.co.uk for them.

Geotargeting Solution

In an optimized website, we should show Amazon.com links to US, Amazon.co.uk links to only UK visitors, Amazon.fr to France etc. This way, we will use every page impression beneficently.

OpenX Geotargeting

OpenX allows to show banners in the system according to Geotargeting. It is very easy to use it. Plus, you can achieve it on multiple blogs without changing any template, HTML code for wordpress, blogger installed blogs. All is achieved in a central management screen.

You can learn more about what you can achieve with OpenX by reading OpenX Book.

You can read the reviews about OpenX Ad Server Guide at Amazon as well.

Here is the official website to OpenX where you can download and install OpenX Ad Server free.

Overall, OpenX is effective, open source solution, ever written to maximize ad earnings on the websites, blogs!

OpenX Review

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